Everyone chasing private label cleaning products thinks about degreaser and all-purpose cleaner. Almost nobody thinks about laundry — which is exactly why it's a wide-open lane. Laundromats, gyms, salons, barbershops, spas, hotels, Airbnb operators and commercial laundries all burn through detergent and softener every week, and most of them are buying retail brands at retail markup.
Who buys branded laundry chemicals
Laundromats: many sell detergent over the counter and use it in wash-and-fold service. Their own brand on the shelf beats stocking someone else's.
Gyms and studios: towel service is a weekly chemical bill. A distributor who shows up with a branded HE detergent in 5 gallon pails owns that account.
Hospitality and short-term rentals: linen turnover is constant, and property managers love a consistent, invoiced supply program.
Detailers and car washes: if you already private label car care with us, microfiber detergent for your towel program is the easiest add-on sale you'll ever make.
What we make
High-efficiency (HE) laundry detergent and fabric softener, blended in-house in Anaheim, California, available in gallons, 5 gallon pails and 55 gallon drums — with your label on every container. See current sizes and pricing on the price list & catalog and in the janitorial, restaurant & home line.
The margin story
Same as the rest of the janitorial line: at case pricing most gallons run $8 to $10, against branded equivalents at $15 to $17 retail — and laundry is the most habitual purchase in the whole category. Win the account once, keep it for years.
Getting started
Minimums are low and listed on each product page. Our in-house designers handle your label, and most orders ship in about 2 weeks from artwork approval. Test it first with a $10 16 oz sample.
Want in before your competitors notice this lane? Contact us and we'll set up your laundry line.
